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May is Asthma Awareness Month--Take Action!
May 5, 2008
Communities across the nation are joining in the national effort to raise asthma awareness by planning Asthma Awareness Month activities and events this May. Share your own Asthma Awareness Month activities using the online Activity Submittal Form http://www.cadmusgroup.com/dev/asthmaevents/ to promote your event at no cost and gain exposure for your important work on EPA’s national Web site ((http://www.epa.gov/asthma/aw )!
Work with Local Media Outlets to Maximize the Impact of Your Activities
A successful media outreach approach will maximize the success of your event. Whether you submit an article to a local newspaper, coordinate a proclamation from your Mayor or Governor for Asthma Awareness Month, or work with an appropriate Web site to feature information about your asthma awareness activity, working with the media will help you attract a broader audience in your community.
Download EPA’s Event Planning Kit ((http://www.epa.gov/asthma/awm/index.html#Event%20Planning%20Ki)
for more ideas, tips, and resources for reaching out to the media. There is Still Time to Plan Your Activities!
The Kit includes tips for:
*Holding an asthma awareness event at a school, local hospital or clinic, library, or your state’s capitol building ((http://www.epa.gov/asthma/pdfs/awm/ideas_for_activites_pages.pd );
* Distributing asthma materials (flyers, newsletters, etc.) and educating parents about environmental asthma triggers
* Partnering with local organizations to pool resources and increase publicity for your event ((http://www.epa.gov/asthma/pdfs/awm/contacts_page.pdf);
* Collaborating with local leaders/celebrities to boost awareness for your campaigns ((http://www.epa.gov/asthma/pdfs/awm/proclamation_page.pdf);
* Garnering media attention for your event ((http://www.epa.gov/asthma/pdfs/awm/media_outreach_pages.pd ); and
* Much more!
Once you plan your activities, remember to promote your event on EPA's Web site by completing the Activity Submittal Form ((http://www.cadmusgroup.com/dev/asthmaevents)!
Success Story: Asthma Presentation at Elementary School in Rincon, GA
The school nurse at Rincon Elementary gave a presentation on asthma to third graders and coordinated interactive activities for the children to understand common asthma triggers and treatments for asthma. See the Event Planning Kit to learn more about Rincon’s successful approach to educating students, and to plan an educational event for staff, parents, and students at your local school ((http://www.epa.gov/asthma/pdfs/awm/school_pages.pdf).
Share your own success story with the asthma community.
Complete this Asthma Awareness Month Checklist:
_ Define the audience for your event, and then make a list of specific media outlets in your community that can help you effectively reach them. For more ideas and tips, see the Event Planning Kit ((http://www.epa.gov/asthma/pdfs/awm/media_outreach_pages.pd ).
_ Develop a media kit with a full range of information about asthma issues, environmental triggers, and the specifics of your asthma event to make it as easy as possible for media outlets to disseminate information about your activities. The Event Planning Kit can help you develop pitch letters, press releases, and much more for your media kit ((http://www.epa.gov/asthma/awm/index.html#Event%20Planning%20Ki ).
_ Share your success with the asthma community. Complete the Activity Submittal Form to ensure your event is featured on EPA’s Web site.
_Register for EPA’s Communities in Action for Asthma-Friendly Environments National Asthma Forum from May 1 - 2, 2008 ((http://www.epaasthmaforum.com).
_ Identify and engage key partners to help you implement your activities.
Join the Online Community Network for year-round mentoring and collaboration to support your asthma management program ((http://www.asthmacommunitynetwork.or).